SELECTED WORK

SenseScape × Microsoft Garage
300+ Participants · 25 Exhibitors · 4 Panels

( Founder · Creative Direction )

SenseScape is a hybrid exhibition and conference centered on Beyond Boundaries: Artifacts of the Future — inviting designers, artists, and innovators to reimagine human interaction in the sensory world.

Dior Beauty

5M+ Views Across Platforms

( Art Direction · Campaign Strategy )

Dior Beauty’s launch of Plan de Paris — Uses Paris as a symbolic map to connect global audeinces with the city’s essence. By analyzing audience data, it uncovers narratives and symbols that resonate with urban viewers.

Project Element Perfume

40K+ audience · 3K+ sales

( Art Direction · Brand Strategy )

Project Element is a perfume brand exploring the elements of ritual and play. For the release of three new products presented at Design Shenzhen, I created the campaign visuals by translating scent notes into visual language through texture, movement, and the human forms.

David Hockney Immersive Exhibition

250K+ Visitors · 8 months exhibition· 20-30% attendance uplift

( UIUX · Marketing )

For David Hockney’s immersive exhibition that welcomed ~250K visitors over eight months, I designed a multi-channel engagement system to extend the show beyond the gallery.

Mooncode

120+ user studies · 60 user testings

( UIUX, Design Communication )

MoonCode is a digital–physical communication system where sending and receiving messages are unlocked through shared moon moments. It includes a mobile app, a rotatable moon lamp, and a printer that produces physical messages.

Vivid XR Sunglass

75+ user studies · 20 user testings

( Creative Direction, Design Communication)

Vivid is an ultralight XR headset designed at the scale of sunglasses. It brings immersive technology into a wearable, everyday form.

ERIN XI